Jul 3, 2012 Crystal Bridges Museum of American Art now boasts more than 6,600 households in its membership. Of these, more than 270 have joined a special affinity group designed to provide social networking and art experiences especially for members ages 21 to 45. The group has recently unveiled a new name, selected by a steering committee of members. Formerly known as GenArt, the group will now be called ArtInfusion. The organization is sponsored by Premier Dermatology and MillerCoors. “We feel honored to be a part of such an amazing and exciting resource,” said Dr. Missy Clifton, spokesperson for Premier Dematology. “We’ve had so much fun sponsoring and attending the events for the Young Patrons Group. ArtInfusion is the perfect way for the area’s young professionals to get involved in the arts and be exposed to the products and services that Premier offers. At Premier Dermatology and Skin Renewal Center, we strive to be the ‘best of the best’ when it comes to skin care. Crystal Bridges Museum of American Art brings that same passion for excellence to Northwest Arkansas.” ArtInfusion offers regular special events for its membership that feature art talks by curators, artmaking activities, live music, and specialty food and drink. “We love working with ArtInfusion,” said David Harris, MillerCoors Customer Marketing Manager for Walmart & Sam’s. “The organization is fun and active and perfectly fits our target demographic. We enjoy the chance to showcase our strong craft and import beverages, and to work with such a dynamic and enthusiastic crowd. We’re proud to have an association with such an important cultural landmark in Northwest Arkansas.” Membership in ArtInfusion is a member enhancement option available at any level of membership to Crystal Bridges. Benefits include invitations to special ArtInfusion events and programs through the year, in addition to regular membership events. For more information, or to become a member, visit the Crystal Bridges website: crystalbridges.org/membership. # # # The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of landscape. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate our heritage and artistic possibilities. Opened to the public on 11-11-11, Crystal Bridges was founded in 2005 by Alice Walton, who chairs the Museum’s board of directors.