Nov 29, 2011 BENTONVILLE, Ark., November 29, 2011 Laura Jacobs has been chosen to serve as director of communications for Crystal Bridges Museum of American Art. Jacobs will coordinate and oversee all the marketing, public relations and branding for the museum, as well as coordinating the museum’s social media and internal communications. She also will serve as editor of the museum’s membership magazine, which will be published three times a year. Jacobs came to Crystal Bridges from the University of Arkansas, Fayetteville, where she served in the University Relations office in a variety of capacities since 1998; most recently as senior director of strategic communications. In this capacity, she communicated and collaborated with many university departments, including athletics, student affairs, Information Technology Services, the World Trade Center and the University of Arkansas Press to foster continuity of messaging, issues identification and management. She also served as managing editor of Arkansas Magazine, the quarterly publication of the Arkansas Alumni Association. “We are delighted to welcome Laura Jacobs to Crystal Bridges,” said Sandy Edwards, Crystal Bridges’ deputy director of museum relations. “Laura has a solid track record in managing communications to both internal and external audiences with diplomacy and grace. She is a proven leader in this field and will be an asset to our communications team.” “I’m absolutely thrilled to be joining this dynamic organization and am excited about working with the communications team,” Jacobs said. “Now that we’re functioning as an open museum and are establishing our presence as a valued public resource, we will build upon the good foundation of communications support designed to advance the museum’s goals and objectives.” Jacobs is a native of Fayetteville. She holds a bachelor’s degree in English/communication and a master’s degree in higher education from the University of Arkansas. She and her husband have two children. Crystal Bridges Museum of American Art is located in Bentonville, Ark. Additional information about Crystal Bridges can be found online at crystalbridges.org.